Jean Paul Gaultier's latest ads are very intriguing... His recent couture collection uses influences from colonial times, and these ads are utilizing Maori face tattoos. In the mid 1800s, the Maori people in what is now called New Zealand were colonized by the british. The British were fascinated by the cannibalistic rituals of the Maori warrior... and taking note of the popularity of the Hannibal Lecter films, the rest of the western world still is as well.
"We now live in a world where those we once called exotic live among us, defining their own identities, precluding our ability to define ourselves in opposition to "others" and to represent our own culture as universal." source