02 June 2007
Fashion's hottest muse is Scarlett Johansson
Louis Vuitton has chosen to use coy Scarlett Johansson in their Fall Winter advertisements for the third time. Scarlett first modeled for Louis Vuitton, for which Marc Jacobs is the artistic director, in 2004. Louis Vuitton has solidified it's reputation for providing the highest quality luxury goods so it is not surprising that many campaigns have featured celebrities, including Uma Thurman, Chloe Sevigny, Christina Ricci and Jennifer Lopez.
Louis Vuitton's comuncations director, Antoine Arnault noted that Vuitton creative director Marc Jacobs "adores" Johansson and based his fall-winter collection for the house around her character in "Girl With a Pearl Earring," the 2003 feature film about a peasant girl who becomes the model for 17th-century Dutch artist Johannes Vermeer's most famous work.
I'm not quite sure I see the connection, perhaps stemming more from the luxurious interior of Vermeer's house, perhaps if there was an alternate ending... and the maid had ended up with the master, it's how they would have lived.